+ The Organization Of The Buying Force

CCA organizes the non-profit clubs and organizations in the community. This is a tool to organize the entire community, as non-profit clubs and organizations enlist family, friends and neighbors to shop for their non-profit club or organization. Essentially, every consumer is touched in some way by a non-profit club or organization, either directly or through a family member, friend or other acquaintance.

This organization is conducted by the CCA Director. The CCA Director conducts a CCA “Kick-Off’, and officially registers each non-profit club and organization.

+ CCA Is Exclusive—Results You Can See. Stack And Count!

CCA is an exclusive promotion. CCA has only one licensee per market.

The entire buying force is directed solely and exclusively at your participating CCA advertisers.

CCA is consumer results you can see, stack and count. Bi-weekly, notarized CCA Proof-Of-Purchase Reports are prepared by the CCA Director, documenting to the penny, exactly how many and how much has been purchased of your advertisers’ products and services. There are no explanations, or estimates. Only numbers. CCA Proof-of-Purchase translates into CCA Points for each non-profit club and organization.

+ The Sales

Through CCA’s Operation Snowball, potential participating advertisers are identified and solicited for participation in the CCA Campaign. Package participations are charged by your station. For their participation, advertisers receive inclusion in the CCA Buyer’s Guide, a specified number of pages, and CCA Points to be earned for each purchase of the product or service are identified.

+ The Activation Of The CCA Buying Force

CCA Training-Meetings are conducted by the CCA Director. CCA Buyer’s Guides are distributed to all members of the participating non-profit clubs and organizations, their families, friends and neighbors. The best form of advertising and marketing—consumer to consumer, for a good cause. Each CCA Buyer’s Guide is registered by each consumer. Each CCA Buyer’s Guide will include an application for a store card from your major retailer, and each application submitted will result in CCA Bonus Points for the non-profit club submitting it.

+ The Operation Of A CCA Campaign

The CCA Campaign is 13 weeks. Large clubs and small clubs turn-in their CCA Proof-Of-Purchase on alternate weeks. Also, all CCA Bonus Points earned (for specified consumer conduct) are also turned-in. CCA Points are then credited to each club which has turned-in their GOLDEN GARBAGE.

+ CCA Newsletter And CCA Bonus Points

Each week during the CCA Campaign, the CCA Director will publish a CCA Newsletter. In the CCA Newsletter, CCA Bonus Points will be announced for specified consumer conduct. This provides the ability to shape consumer activity during the conduct of the CCA Campaign. Your participating advertisers will utilize the CCA Newsletters to announce specials, to drive consumer buying to specific products or services and further their current up-to-the-minute promotional objectives. You will also do likewise to promote station programming.

+ Reward The CCA Consumer Buying Force

The non-profit clubs and organizations earn money through weekly CCA Cash Awards, CCA Grand Final Awards, and CCA Advertiser Awards. These are all distributed at the CCA Pay-Off, conducted by the CCA Director. The non-profit clubs and organizations who have earned the most CCA Points for each week earn a pre-determined Cash Award. Those that earn the most CCA Points for the entire CCA Campaign, earn pre-determined Grand Final Awards. Those who turn in the most of specified advertiser products or services, earn pre-determined CCA Advertiser Awards. All CCA Advertiser Awards are only for the entire CCA Campaign, not weekly. Each non-profit club and organization earns its CCA Cash Awards according to its effort.

+ CCA For 13 Weeks….Buying Loyalty All Year

The CCA Pay-Off is the conclusion of the CCA Campaign. But not the shopping of your advertisers’ products and services. It is a Party at which the Governor or other high official acknowledge the good works of your stations and the non-profit clubs and organizations, either by representative or proclamation. It celebrates the efforts of all on behalf of the community, and the advertisers and each non-profit club and organization attend. Each club receives its CCA Cash Awards, each advertiser presents its CCA Advertiser Awards. At the CCA Pay-Off, if the advertiser announces their renewal for a subsequent CCA Campaign, the clubs and organizations will continue to shop and continue to save until the commencement of the next CCA Campaign. That’s why each CCA advertiser can have a 52 week promotion for the cost of a single 13 week media buy. With a renewal, the public will shop your advertisers’ products and services and save their POP all year long!

+ Here are just a few of our benefits

• To develop new advertiser accounts and advertiser dollars at a premium rate;
• To secure new retail advertiser and vendor dollars;
• To successfully compete for marketing and merchandising advertiser budgets;
• To shape desired consumer conduct regarding shopping behavior and habits for your advertisers, i.e. to register for a store card, to shop on lighter days, to purchase a particular product brand or size, etc.;
• To increase your audience with your forced viewership program, to not only acquaint the public to your programming, but actually verify this audience in your market;
• To maximize your public service in the community, specifically reaching out to every civic, charitable, social, fraternal, religious and educational segment in your community;
• To generate a tangible documented community betterment—which community betterment is a direct by-product of increased business for your station and your advertisers;
• To broaden your account executives’ sales expertise beyond traditional media buyers, expanding this knowledge of direct client marketing and merchandising; To implement an on-going annual program which delivers a documented portion of the buying power of your community to your advertisers.

+ NEW RADIO/TV DOLLARS.

To generate local advertising of new radio/TV dollars from advertisers not already available to a local radio/TV station or radio/TV group.

+ DOCUMENTED ADVERTISER SALES.

To generate documented tangible advertiser sales for participating advertisers, delivering not a rating, but a result an advertiser can see, stack and count.

+ GREATEST PUBLIC SERVICE CAMPAIGN IN HISTORY.

To generate the greatest public service Campaign for the benefit of all local non-profit clubs and organizations of every kind religious, social, fraternal, civic, charitable and educational — ever conducted in each individual community. While CCA has been conducted almost every where in the nation, the conduct of each CCA Campaign and its effect is local to benefit the local community. While CCA is national in scope, its success is each local community in which the CCA Campaign is conducted.

+ UNLIMITED VENDORING, NEW REVENUE STREAMS.

To generate the participation of a local supermarket or supermarket chain. As CCA captures a specified percentage of the households in a community, CCA can be licensed to or sold as an advertiser participant to a supermarket to generate vendor dollars, while at the same time generate a documented consumer sales result for the supermarket to increase its market share vis a vis its competition.

+ As a Licensee:

The supermarket pays a specific franchise fee and makes available the CCA Campaign participation to as many of its vendors and in-store lessees as it wishes, while promoting its own store promotion and marketing objectives;

+ As an Advertiser:

The supermarket purchases a media buy while engaging in a vendor program with the media by a mutual participation of supermarket vendor participations to be agreed upon. The supermarket retains all the benefits as a CCA advertiser, but defrays the cost of the program and even profits by .being permitted a number of vendor participations to be shared. Acme Supermarkets in Akron, Ohio in a recent CCA Campaign generated $114 million in consumer sales in a single CCA Campaign, which does not include any vendor sales or benefits. For a supermarket, with the vendoring possibilities, the supermarket makes a profit in CCA before a single consumer walks through the door.

+ 1-10

1. A well-planned advertising campaign designed to reach and sell the entire demographic span of your market.
2. Exclusive, one-of-a-kind participation for business, product or service category.
3. Colorful, attractive CCA Buyer’s Guides that advertise participating businesses, products or services, around the clock, for 13 weeks: The media’s CCA Buyer’s Guide in the hands, pockets and pocketbooks of active, community-involved club members and their families, friends, and neighbors, delivers hundreds of sales impressions for retail businesses, products or services.
4. The CCA Director whose experience with clubs and organizations make the campaign work, will coordinate participation in CCA: They maintain constant advertiser contact and originate special advertiser promotions for individual advertisers. They make personal appearances before regular meetings of scores of clubs and organizations to explain and organize club participation in CCA. They work in every way possible on behalf of CCA advertisers and participating organizations.
5. Advertiser participation at the Training-Meeting: The media’s CCA Buyer’s Guide will be explained and illustrated to club-appointed CCA chairpersons at a work session to be held several weeks before the start of the campaign. Advertiser participation serves to guarantee each club chairperson’s status as an internal club sales manager for participating advertisers. This is a great “sampling/show-n-tell” opportunity for participating advertisers.
6. CCA weekly newsletter to spread the word about participating businesses: The CCA Directors will write weekly newsletters to be distributed to all participating clubs and organizations, advising them of weekly cash award recipients, pointing out advertiser sales, new products, promotions, open houses and special bonus point opportunities.
7. Each advertising participant receives Proof-of-Purchase breakdown from CCA results: CCA provides each advertiser with tabulated, direct results every two weeks throughout the campaign.
8. Final Documented CCA Campaign Results: Your final CCA Campaign Proof-Of-Purchase Report documents all sales by product or service category, brand or department, product size or nature of individual service offered, as well as the results of all Bonus Point opportunities customized for each advertiser.
9. CCA “PAY-OFF”: Advertisers and advertising agencies are invited to attend and participate in our “PAY-OFF” Party activities which include presentation of all CCA Cash Awards, including those awards provided by participating advertisers.
10. A first renewal option for subsequent CCA Campaigns: Each CCA advertiser is provided with a written first renewal option, exercisable anytime prior to the “PAY-OFF”, at which function it will be announced. In between CCA Campaigns, “Proof-of-Purchase” accumulation will be encouraged and stimulated by bi-monthly CCA Directors’ newsletters. As a result, CCA can provide an advertiser with his own, exclusive “Proof-Of-Purchase” campaign year-round.